Married for 37 years and with a shared love for matching outfits, this Japanese couple has taken Instagram by storm, and amassed an enviable following that puts lots of younger users to shame.

A post shared by bon_pon (@bonpon511) on Mar 19, 2017 at 6:26am PDT

Over 60 and grey-haired, according to their Instagram bio, they posted their first photo in December 2016, and became an internet sensation through their regular posts showing their uber-stylish, coordinated outfits. To date, they have 401,000 followers on the photo sharing platform.

A post shared by bon_pon (@bonpon511) on Dec 29, 2016 at 6:42am PST

Often featuring plaid, block colours, stripes and patterns, their taste in fashion is one to be admired, not to mention their perfectly groomed look from head to, where not a single hair is ever out of place.

A post shared by bon_pon (@bonpon511) on Dec 13, 2016 at 6:25am PST

And if their main outfit doesn’t match completely, they at least coordinate with similar accessories in the same style.

A post shared by bon_pon (@bonpon511) on Dec 20, 2016 at 2:42am PST

If that isn’t cute enough, here’s an Instagram post of handmade dolls representing the couple, also in matching outfits. #couplegoals.

A post shared by bon_pon (@bonpon511) on Mar 16, 2017 at 10:48pm PDT